Is SEO Dead in 2023? - A Detailed Guide From SEO Expert
As time is moving forward, people should know the fact that the world is going online at a very rapid pace. As we speak, in ancient times fire was said to bring the revolution, just like that few years ago only the internet brought the revolution into the world. Anything and everything can be found on the internet. But have you ever thought about how millions of pages are aligned in order so that you get the links of the most ranked websites with the most relevant keywords or pages in your feed?
The simple answer is SEO (Search Engine Optimization). SEO is an essential and very useful tool for digital marketing, it is a practice that helps in increasing traffic to any website through organic search engine results. It also increases the quality of traffic. But with growing times and changing years there’s a very big question arises i.e. Is SEO dead in 2023? To completely clarify that question here’s a detailed guide from an SEO expert. You can also look for SEO services in Delhi, there are plenty of SEO experts in Delhi.
Importance of SEO
The first and most important fact about SEO is that it is the main tool for any website’s visibility. With the help of SEO, the content can become high-ranking in the SERPs and can easily appear to the users if they search for related keywords. Studies show that approximately around 55% of data on Google is ranked through organic search. Unlike being aligned by Google’s paid ad guidelines like CPC, ad relevance, etc. organic searches are completely unpaid. It is organized by its search engine algorithm.
Apart from visibility and rankings, SEO also helps to make the site trustworthy. With a high ranking on Google and more visibility, it is easier to gain trust from potential customers. With the right SEO, a site’s user experience can be improved. And the most important thing about SEO is that it is the source for the better growth of a website in terms of clicks, impressions, users etc.
Is SEO dead in 2023?
The history of SEO dates back to 1991, but it gained its popularity in the 2000s. The 2000s was called the era of Google and both the history and future of SEO are incomplete without mentioning Google. When the world was busy experiencing new search engines with every changing year, Google was working on something else. Something that was about to change the way of working SEO.
When search engine optimization was first introduced, the majority of the techniques were on-page techniques like links, tags, meta-titles and descriptions, and keywords. But then Google changed the complete definition of SEO with its new techniques and ways of retrieving information. Because of the groundbreaking algorithms of Google, the sites started ranking based on both on-page and off-page factors.
But as Google introduced paid search services too like Adsense Ads, some other features like universal search results and localized searches were also introduced in the 2000s. These paid services, followed by localized searches started gaining popularity which results in the loss of the importance of SEO for sites. But as soon as it began, Google tried maintaining the balance between both types of services with its algorithm updates. Those updates in the algorithms of Google also helped the search result in becoming more user-friendly and authentic.
All the change that came in with SEO states that SEO is never constant. It kept evolving all the time and is still evolving at a very high speed. With the growing technology, SEO has involved machine learning and intelligent search techniques, and SEO is changing its definition on its own.
All the change and evolution in SEO has become more and more human. And instead of relying on keywords, it is now more about the quality of the site, authenticity of content, and search context.
But the main question here is whether SEO is still effective in today’s world or if it just lost its initial touch and now depends on AI and machine learning. The answer is no, SEO never lost its initial touch. On the contrary, it is very fascinating how SEO is adapting to AI and modern machine learning languages and vice versa. And rather than seeing AI and SEO on two different pages, we can see that both of these topics are from the same book. Some application test runs by Google with AI tools have already proven that the future of SEO is in Artificial Intelligence. Though AI can create or find new ways for the site to be better than before, it will always need the basics of SEO.
Conclusion - Future of SEO
So what is the future of SEO? Will it be as relevant as it is now? How will it evolve?
Well, there are plenty of questions and our experts at Priyalaxmi Promotions are very curious about the future of SEO. Our experts say that SEO surely does have a future. The adaption of SEO with AI and machine learning will make the websites and content in the future more personalized, localized, and specially curated for the people so that it can deliver quality information to them.
SEO is not going to die in the near future. But it might be more user-centric and fewer clicks will be enough to access the content. As Google is working and introducing a ton of algorithms, this will help SEO to work in a better way which can help a faster way to provide answers and to enhance the surfing experience of a user.
To know more about SEO and digital marketing, you can ask our experts at PriyaLaxmi Promotions, a prestigious SEO agency in Noida and Gurgaon.